On rebranding Korean Air
Design Alvin Cheng Design Alvin Cheng

On rebranding Korean Air

…branding is not an easy task but an ongoing process. Branding is much more than creating a logo in a few seconds because your logo has to fit in as many circumstances as possible…

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On Becoming a Guinea Fowl
Movies Alvin Cheng Movies Alvin Cheng

On Becoming a Guinea Fowl

On Becoming a Guinea Fowl was a movie watched December last year. It’s a story which begins with the body of Shula's uncle Fred found by Shula, who is a girl from a middle-class family (living in a big house, having her own Benz car as well as international social connections), bringing about the issues of unfair male-dominated societies and traditions in Zambia.

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On Falling
Movies Alvin Cheng Movies Alvin Cheng

On Falling

Watched a movie called On Falling. A 104-minute movie about a Portuguese woman who comes to Scotland, UK alone and works in a warehouse, reflecting real life of many immigrants.

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My first trip to Ramsgate
travel, United Kingdom Alvin Cheng travel, United Kingdom Alvin Cheng

My first trip to Ramsgate

Since coming to London I have arranged trips to different parts of the country, and most of them are coastal towns because I love the sea a lot. Travelling along the coast can make me more inspired and energetic. Starting this year (as of Feb 2025), I have made some trips so far, of them Ramsgate is the place I first visited.

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Everyone is indeed vulnerable. No exceptions.
Rising Strong Alvin Cheng Rising Strong Alvin Cheng

Everyone is indeed vulnerable. No exceptions.

Everyone is indeed vulnerable. No one is perfect. Some people who look like so happy and lucky with a lot of friends and money are easily admired, especially with the existence of social media. That’s why most of us even fall into comparing ourselves with others and choose to feel ashamed.

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Visiting and sketching in Wellcome Collection
Places Alvin Cheng Places Alvin Cheng

Visiting and sketching in Wellcome Collection

Among museums in London, Wellcome Collection provides unique insights for visitors. It’s science. It’s public health. It’s understanding about us. It’s society. It’s history. It’s human centred. It’s also art. Uniqueness comes from these integration.

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Southbank Portrait Session — a great event to enjoy portrait sketches in London
Sketching events Alvin Cheng Sketching events Alvin Cheng

Southbank Portrait Session — a great event to enjoy portrait sketches in London

In London, there are many sketching events, from urban sketching to still life to portrait sketching. Usually a portrait sketching event lasts for a certain period of time (like 2 hours) even with a fee (especially when a model is needed during life drawing), but there is one that you can feel free to sketch a lot of portraits as you like for free.

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